Championed expansion and creativity by overseeing category management, supply chain operations, CR supplier collaborations, rebate income, quick-service restaurant partnerships, and promotional efforts. Spearheaded diverse undertakings encompassing dealer web interfaces, the establishment of a central supply chain model, and comprehensive dealer training. Recognized with prestigious honors, including the 2020 Total Global "Top Oscar," the 2011 Total Global best practice award for "Category Management and Merchandising," and the esteemed "CEO Award for Sustainable Performance" in 2013.